The principal business of the Company is residential housing development, concentrating particularly on single detached houses. To date almost all the developments have been in the Greater Bangkok and its vicinities and in other major cities in Thailand; Chiengmai, Nakornratchasima, Khonkaen and Phuket.

History
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Established-1976
Ms.Piangjai Harnpanich, one of the Company's Board of Directors and a mother of Mr.Anant Asavabhokhin who established Land and Houses, originally managed the first small housing project, namely Baan Srirubsuk. However, at that time, the operation of the Company was not only dramatically attacked by the first Oil Crisis, but also hit by an extremely high interest rate of 20-21 % and that only 2 units were successfully sold. By the year 1977, the sales was gradually increased and the Company developed more projects; Baan Thanintorn, Baan Suknatee and Baan Prachachuen.

1997- Present

2005 ธนาคารแลนด์ แอนด์ เฮ้าส์ เพื่อรายย่อย จำกัด (มหาชน) ได้รับอนุญาตจาก กระทรวงการคลังให้เปิดดำเนินการธนาคารแลนด์ แอนด์ เฮ้าส์ เพื่อรายย่อย จำกัด (มหาชน) ในวันที่ 19 ธันวาคม 2548 การจัดตั้งธนาคารแลนด์ แอนด์ เฮ้าส์ เพื่อรายย่อย จำกัด (มหาชน) เกิดจากแนวความคิดของบริษัทแลนด์ แอนด์ เฮ้าส์ จำกัด (มหาชน) และบริษัท ควอลิตี้เฮ้าส์ จำกัด (มหาชน) ซึ่งเป็นบริษัทจดทะเบียน ในตลาดหลักทรัพย์ แห่งประเทศไทยและดำเนินธุรกิจด้าน การพัฒนาและ บริหารโครงการอสังหาริมทรัพย์ โดยมีส่วนแบ่งการตลาดรวมเป็นอันดับหนึ่ง ซึ่งนอกจากจะมีฐานะทางการเงินที่ มั่นคงแล้ว ยังตระหนักถึงการจัดการ องค์กรภายใต้หลักธรรมาภิบาลที่ดี เนื่องจากบริษัทเล็งเห็นว่า ประเทศไทย ควรมีสถาบันการเงินที่เป็นทางเลือกใหม ่ให้กับผู้บริโภค

2004 The company pioneered the strategy of Pre-Built Condominium, which simply means that condominium units sold by L&H are totally completed construction and built-in furniture will be included. The condominium strategy is implemented at four locations of inner Bangkok including Sap Road, Sukhumvit Soi 61, Sukhumvit Soi 43 and Narathiwat Ratchanakarin Road, under the brand name of The Bangkok.

2003 L&H started developing the new construction technology of Pre-Fabricated Wall. The state-of-the-art technology will have main objectives to enhance construction quality and efficiency and reduce construction times. The first housing project to be implemented the pre-fab wall system is Prueklada Rangsit Klong 4, which has detached houses costing from 2.5 million baht.

2002 The concept of Baan Sabai house: the completed house before sales has been further developed and improved to include added values, the main elements of perfect living. Among values added to the house to meet buyers' requirements are kitchen cabinets, furniture for the food preparation area, air-conditioners and beautiful garden

2001 L&H imposed the new strategy of Baan Sabai house: The Completed house before sales for all of its housing projects. Made-to-order houses, which allow buyers to pay monthly down payments, were cancelled. That means every house at L&H projects, which is available for sales, is totally completed its construction and ready for homebuyers to transfer homeownership.

Sep 2001 The Company divested the investment in Siam Sindhorn Co.,Ltd. and Noble clear Holdings (BVI) Limited by selling shares in both companies totaling 14.49% at the price of Baht 0.01 and 14.42% at the price of Baht 0.01 respectively, due to the large negative amount of shareholders' equity of both companies.

Aug 2001 The Company appointed Dr.Siri Ganjarerndee to be the an audit committee so as to replace MR. Pridiyathorn Devakula who retired since May 2001 and also appointed Dr. Seek Ngee Huat to be the Company's director.

Nov 2000 The Company invested in Asia Asset Advisory Co.,Ltd., intending to purchase or lease real property or invest in the claims, by subscribed 499,994 shares at the price of Baht 10 each, with the aggregate amount of 4.99 Million Baht or 49.99%.
2000 The Online Project Management System (OPM) was developed to link and coordinate between the management, construction, and group project departments as well as contractors and material suppliers. The web site of homedd.com was developed to provide convenience to homebuyers. The web site has information of housing projects, locations, housing designs, prices and eight financial institutes bidding to extend home loans to buyers. The mortgage approval is made on-line. The Pre-built house strategy was initiated and implemented to precisely serve needs of homebuyers. The strategy can ensure homebuyers that they will get the house as they can see real houses and chose one among the completed units. Many homebuyers had changed their buying behaviors after getting nightmare experiences during the property crisis that they did not get the house they bought. They would make a buying decision until the houses were finished.

Dec 1999 The Company bought 348,000 shares in Home Products Center Co.,Ltd. of 100 baht- par at 140 baht each, totaling 48.72 million baht, from one of its subsidiaries, PCM precast Floors Co.,Ltd. The transaction, which had already been approved by PCM Precast Floors' board, should help expand the scope of the Company's businesses as Home Products Center Co.,Ltd operates businesses complementing to the Company's construction material retailing and wholesaling. The deal also provided more circulating capital for its subsidiary.

Dec 1999 The Company appointed an audit committee comprising
1. Mr.Prateep Wongnirund Chairman
2. M.R.Pridiyathorn Devakula Committee
3. Mr.Pakawat Kovitvathanapong Committee

Nov 1999 The company successfully restructured debts worth 17,435.05 million baht of the total of 17,713.20 million baht. The remaining 278.15 million baht was undergoing negotiations. The major elements of the restructuring were as follows:
For debts of 14,485.5 million baht, the repayment period was extended to 7 years. The principals were not to be paid in the first two years. The baht-denominated debts were charged interests at the rate of the minimum lending rate (MLR) of the creditor banks or of a local bank as determined by the creditors. For debts denominated in foreign currencies, the interest rate of LIBOR+1% applied.
Debts of 120 million yen, or 45.67 million baht, were converted into 45,672 convertible debenture at 1,000 baht each subjected to the following conditions:
2.1 The Convertible rate was set at 18.38 baht on ordinary share
2.2 The interest rate was set at 14% a year
2.3 The redemption period was set equally for every year, from December 1, 2002 to December 1, 2006
2.4 Redemption could be made before maturity at the face value plus an equivalent of the average MLR of four Thai commercial banks minus 4% a year of the face value, calculating from the issue date to the date of redemption.
For debts worth 2,903.88 million baht, the Company made agreement to settle them with the creditors by repaying 1,753.97 million baht. The Company made a profit of 1,149.91 million baht from the debt restructuring.

Nov 1999 The Company sold 178,176,546 ordinary shares to existing shareholders at the proportion of 5 old shares for2 new shares at 14 baht each, raising 2,494.47 million baht.

Sep 1999 The Company sold 94,285,715 ordinary shares, or 21.17% of all issued ordinary shares, to Government of Singapore Investment Corporation (GIC) at 14 baht each, raising 1,320 million baht for recapitalization.

1999 To lift the living standard of Thai consumers, L&H began initiating new housing designs and improving house function and construction quality. The company made a market survey, especially among those who live in its existing housing projects, about their housing requirements and brought up the result to develop into new housing designs.
The new housing designs under the concept of Baan Sabai were based on convenience, safety and energy saving.
Baan Sabai is considered as the company's new business strategy, emphasizing on its leadership in developing housing designs and living standards. Baan Sabai house comprises three main elements;
1. Good air ventilation and energy saving
The Baan Sabai house is made from light weight concrete blocks, green tinted glass, which helps reduce reflective and heat, wooden eaves and aluminium foil under the roof.
2. Smart function
The Baan Sabai house is designed to have a practical function system such as pest-control pipes are laid underground, bathrooms have both wet and dry areas, kitchen consists of preparation and cooking zones and wallpapers are installed for every room.
3. Readiness for convenience and safety
The Baan Sabai house installs an automatic electricity safety system, emergency electricity, high quality mosquito screens, water pump and water-reserve tank and garden around the house.
The concept of Baan Sabai house is initiated as a completely built house which is ready for buyers more than in the past and the buyers will not get a headache to prepare things when moving in. This will help them reduce financial burdens as well.

1998 To provide more convenience to customers, the company installed the central telephone number "230-8888" to link all housing projects. Customers can dial the automatic number and then press selected numbers to access each project and get information.
In this year, the Thai property market was in a deep crisis and consumers lacked confidence to buy a house. They were afraid they would not get a house they bought as developers had still struggled serious financial problems.
Despite the property crisis, L&H continued to build its trust and awareness among prospective buyers by kicking off the new ad campaign on "the Last Lot of Houses, the Last Prices". The company gathered a number of houses whose customers were unable to pay more on down payments and resold them at special prices.
With this novel campaign, the company got a brisk success in sales and realized that there was still housing demand from real buyers but many of them were not confident in developers.

1997 With efficiency of the new advertising tool Land & Houses Guide, published every Thursday, L&H could enormously lower its marketing expenses. Within this year, the company launched its new advertising campaign on "Promise is Not Promise'' which had main contents about homebuyers who bought a house but did not get it. L&H still built trust and confidence among consumers by delivering houses to all customers.