The DENSO philosophy guides our corporate actions, ensuring that we will continue to be a corporation that is trusted by people around the world.

Mission
Contributing to a better world by creating value together with a vision for the future.

Management Principles
• Customer satisfaction through quality products and services.
• Global growth through anticipation of change.
• Environmental preservation and harmony with society.
• Corporate vitality respect for individuality.

Individual Spirit
• To be creative in thought and steady in action.
• To be cooperative and pioneering.
• To be trustworthy by improving ourselves.

Achieving Our Goal
"Consideration" and "Fulfillment"
We will contribute to the achievement of a future automotive society where there are fewer worries about environmental hazards and traffic safety.

Action Principles
Sharing DENSO Spirit, we will make it the basis for achieving our Goal
DENSO Spirit is company assets we have cultivated since its founding, and condenses into Foresight, Credibility, and Collaboration of the DENSO Group.

Basic Strategy

Slogan
Beyond All Expectations
The slogan encompasses our driving passion to surpass our previous achievements and break through the limits previously drawn around us.